You need more flexibility
The website now needs functionality, integrations or content structures that are awkward in the current builder.
GoDaddy now has several different website products. A classic Websites + Marketing site, a newer Airo AI Builder project and Airo for WordPress are not the same thing — so we identify the platform first, then choose the safest route to WordPress.
Send us the website and a short description. We’ll take a look before we reply.
For some small websites the builder is perfectly adequate. These are the situations where WordPress or another setup can become a better long-term fit.
The website now needs functionality, integrations or content structures that are awkward in the current builder.
You want a larger pool of WordPress designers and developers able to work on the website.
You want to choose the server, hosting provider and support arrangement rather than keep the site tied to one builder service.
A simple starter website has become a larger SEO, eCommerce, booking or custom-development project.
You want the domain, website, hosting, email and future handover arrangements to be easier to understand.
If the design, content and structure all need significant work, changing platform can be part of a properly planned replacement.
The migration route changes depending on what is sitting behind the domain.
This is GoDaddy’s long-running hosted website builder. We normally inventory the live site and plan a WordPress replacement rather than assuming the finished builder design can simply become a WordPress theme.
Typical route: rebuild in WordPressThe current Airo AI Builder can provide downloadable project files and code. We inspect that project before deciding whether the useful route is WordPress, custom hosting or another technical destination.
Typical route: inspect first, then rebuild/reuse sensiblyThis is WordPress with GoDaddy’s Airo tools around it. If the website itself is good, rebuilding it in WordPress again would make little sense.
Typical route: takeover or hosting migrationGoDaddy’s own Websites + Marketing backup system is designed to restore site sections, text and settings inside the builder. GoDaddy notes that those backups do not include things such as blogs, products, appointments or images.
That is why we inventory the live website separately. We need to know what is on the pages, what business data matters, which forms or booking tools are being used and what needs recreating in WordPress before the old site is cancelled.
GoDaddy currently allows Airo AI Builder projects to be downloaded as a ZIP containing the site or app files and code. That is materially different from the classic hosted builder and gives us more to work with.
However, WordPress has its own theme, plugin, media and database structure. An Airo project download therefore needs technical assessment rather than a promise that it can simply be “imported into WordPress”.
Airo for WordPress sits inside a WordPress setup. If the theme, content and functionality are sound, we can treat the job like any other WordPress takeover or hosting migration: back up the files and database, prepare the new environment, test it and switch the domain when ready.
This is exactly why identifying the product first matters. Selling a complete “GoDaddy to WordPress rebuild” to somebody who already has a perfectly usable WordPress site would be poor advice.
Before changing where the domain points, we document the existing site and make sure useful search work is not casually discarded.
Record the pages and URLs Google and customers can reach now.
Keep useful paths where practical instead of renaming everything during the rebuild.
Use 301 redirects when old GoDaddy URLs need deliberate WordPress replacements.
Review titles, descriptions, headings, copy and internal links rather than starting from an empty site.
Reconnect analytics, Search Console and other useful measurement systems.
Crawl WordPress, test forms and redirects and watch for indexing problems after the switch.
Recreate the current look in WordPress if the design still represents the business well.
Keep the branding but improve mobile layout, navigation, content structure, performance and conversion.
If the starter website has been outgrown completely, use the project for a properly considered redesign.
Websites + Marketing, Airo AI Builder, Airo for WordPress or another GoDaddy setup.
Domain, DNS, email, website account and any business data are separated.
Pages, content, media, products, bookings, forms, URLs and integrations.
Use available downloads, code, assets and live-site content as the source material.
Create WordPress — or another sensible destination — away from the live site.
URLs, redirects, email records and tracking are checked before switching.
Point the existing domain at the replacement only after testing.
Check the replacement properly before removing the old website product.
Classic builder migrations can involve rebuilding most of the website. Airo AI Builder may give us code and assets that reduce wasted work. Airo for WordPress may only need a hosting move. The price therefore depends on the product and what actually has to be done.
A standard service-business WordPress site can then use Smarter Search hosting from £149.99/year or £18.99/month. eCommerce and larger systems are matched to the appropriate hosting.
Tell us the domain and what you see in the GoDaddy dashboard. GoDaddy currently has several website products including Websites + Marketing, Airo AI Builder and Airo for WordPress. We can usually narrow down the platform before the call and confirm it with the account information later.
For classic Websites + Marketing, we normally plan a proper WordPress replacement rather than assume the complete working builder site will become a WordPress website automatically. We inventory the pages, content, images, products, appointments and other features before quoting.
The current Airo AI Builder provides a project download containing files and code. That is useful, but WordPress uses its own theme, plugin and database structure, so a downloaded Airo project is not a one-click WordPress import. We inspect the code and assets to decide what can be reused.
Then you already have WordPress. If the website is good, there may be no reason to rebuild it just to leave the current provider. We can assess a hosting migration, WordPress takeover or support arrangement instead.
Usually, yes. Moving the website does not automatically require moving the domain registrar. We can leave the domain in the GoDaddy account and change the necessary DNS records when the replacement site is ready.
We establish where email is hosted before touching DNS. If mailboxes use Microsoft 365, Google Workspace, Zoho or another separate provider, they can normally stay there. If email is tied to the existing setup, we plan that part of the migration separately.
Yes, where that makes sense. We can use the existing website as the visual reference, improve weak areas while keeping the branding familiar, or redesign it completely if the old design is part of the reason for moving.
Any major website change can affect search performance if URLs, content and technical signals are handled carelessly. We inventory the existing site, preserve useful URLs where practical, map redirects and check the replacement after launch.
If the website has to be recreated in WordPress, we quote it honestly as a new website project. If you already have WordPress and only need hosting or provider changes, the job may be much smaller.
Give us the website address and tell us what you know about the GoDaddy account. If you do not know whether it is Websites + Marketing, Airo AI Builder or Airo for WordPress, choose “GoDaddy — not sure” and we will investigate.